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  What Wein-Plus has to offer: Facts and Figures Wein-Plus is Europe’s leading independent Internet platform on the topic of wine

 

More than 222.062 private and professional wine lovers have registered with Wein-Plus since the platform was launched in 1998. We welcome more than 300 new users each month. Around three-quarters are consumers interested in wine, while one-quarter is made up of professionals, such as 11.522 wine merchants, 26.530 wine producers as well as at least 1.486 wine journalists, as well as merchants for accessories, 4.749 restaurateurs, 1.206 fine food merchants, as well as agencies and many more. A large number of these are even members in the network, thus displaying their close ties to the topic of wine as well as to the Wein-Plus wine network with its independent and substantive reporting features!

 

A total of 66.170 recipients receives the Wein-Plus newsletter.

The Wine Guide which runs to 131.447 professional wine descriptions and ratings is the largest of its kind. It is updated almost daily, and is subject to strict tasting guidelines. The Magazine provides news and background articles on wine regions and grape varieties, on wine laws and the wine business, on new vintages, relevant events and interviews – indeed on everything that is important in the world of wine. The Glossary with its 22.744 entries ist he most comprehensive wine encyclopaedia in the world. If all the information available on Wein-Plus were to be printed on paper, this would make up a pile of paper more than 50 metres tall, filled with reliable wine information.

The Wein-Plus Convention has been established as a market and meeting place for the industry, and thus as a serious organizer of wine events. The first Convention, held in Frankfurt in 2013, attracted more than 3 000 visitors, the second event in Munich in 2014 drew more than 5 500 visitors, and the third event in Munich in 2015 attracted 6 300 visitors.

Wein-Plus was established in 1998. The founder, publisher and chief executive of Wein-Plus is Utz Graafmann, the head taster and editor in chief is Marcus Hofschuster. In total, the Wein-Plus team consists of 20 employees.

Wein-Plus is financed by means of membership fees and Advertising.

As members of Wein-Plus, professional customers benefit from greater visibility, they enjoy many benefits offered by our key partners, as well as an exclusive members bonus of 15 per cent on many marketing services.

Many well-known media (e.g. Spiegel and Focus magazines, Süddeutsche Zeitung and FAZ newspapers, Rai (Italy)) have reported on Wein-Plus. Indeed, Wein-Plus is the only wine website that complies with the strict relevance criteria of the German Wikipedia, and is represented there with its own entry.

 

Feedback in the social media also shows the great popularity of Wein-Plus:

 Facebook › 10 900 Fans

 Twitter › 3 400 Follower

Wein-Plus is Europe’s leading independent Internet platform on the topic of wine
 

  Independent sources confirm the leading position in terms of visitor numbers, hits and relevance

Target and User Groups

At the end of 2007, Wein-Plus participated in the NetObserver user study. In this, almost 13000 Internet users were questioned with regard to their demographic characteristics.

A comparison of Wein-Plus users with visitors to other Internet offerings showed that Wein-Plus users represent above-average purchasing power and have an above-average level of education:

  • More than half the Wein-Plus users are men aged 35 to 54 years old; close to a third are men older than 55 years.
  • Around three-quarters of Wein-Plus users are employed men, less than a fifth of users are not employed.
  • Significantly more than half of Wein-Plus users are gainfully employed and aged 35 to 54 years old. The share of users that has a university degree is also more than half.
  • More than a quarter of Wein-Plus users have a monthly nett household income of 2 300 to 3 500 Euros, a third has a monthly income of 3 500 to 5 000 Euros, and around a fifth have a monthly net income of at least 5 000 Euros.

Membership Options

  • Membership for Private Wine Lovers::
    24,50 Euros (incl. VAT).
    Private membership provides total access to the ratings in the Wine Guide as well as to the Glossary. In addition, members benefit from the attractive special offers that can be found in the Wein-Plus Benefits World.
  • Membership for Wine Professionals:
    175,00 Euros (incl. VAT).
    Business membership includes numerous special contracts and offers by our professional partners, providing a wide range of benefits to wine professionals.

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