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How to finally get your message exactly to your target group

Use wein.plus:mailing quickly and easily for your advertising

Customised mailing

With wein.plus:mailing, your message reaches a selected group of recipients exclusively. We can freely select the target group(s) for you from the extensive wein.plus database. All recipients have actively registered with wein.plus and have expressly agreed to receive advertising by e-mail. And the e-mails arrive exactly when they are most relevant to your target group.

Advertising by e-mail is ideal for

  • Invitations to events to all private and/or business members of wein.plus - internationally, nationally, regionally or within a radius you specify around the event location (e.g. 100 km)
  • Press releases to all media professionals registered on wein.plus
  • Mailings to all or selected specialist retailers in a region or country (possibly with a specific product range focus, e.g. Italian wines)
  • Mailings to restaurants and/or hotels in a region or country
  • Advertising for a specialist shop within a radius defined by you (e.g. 20 km)

Selections are possible according to many criteria:

  • Country
  • Postcode area
  • Language
  • Journalists, bloggers, influencers, multipliers
  • Wine producers
  • Wine merchants (general or with a specific product range focus)
  • Delicatessen traders
  • Caterers, sommeliers, hoteliers
  • and according to many other individual criteria

Your advertising arrives:

We send your e-mail with a professional service provider (Amazon-SES). The bounce rate (undeliverable emails) is very low at approx. 0.1 %. This also applies to the complaint rate (spam complaints), which is only approx. 0.01 %. That proves it: The recipients accept our e-mails. This ensures our very high e-mail reputation with all providers, so that the e-mails do not end up in the spam folder. All recipients have actively registered at wein.plus - we do not use any purchased e-mail addresses, but a reliable and detailed database.

Each e-mail is tested on over 100 different target environments (operating system versions, screen sizes, e-mail software, etc.) before being sent in order to achieve the optimum display for the recipients.

Appointment information is sent in such a way that users can add it to their diary with a single click.

Important information on link tracking:

We recommend that you carry out the tracking on your website yourself. Please send us a suitable URL with a tracking code.

Technical specifications Customised mailing

  • Text: Text document, e.g. in Word format; links can already be included here
  • Images and logos: each as a single file in JPG, PNG or GIF format; resolution as high as possible, dimensions as large as possible
  • Design specifications: possible (e.g. in PDF format), but the mailing must be designed in our mailing system; we will copy your template as accurately as technically possible
  • Deadline: 2 weeks from receipt of material

Price per mailing

Incl. data check, design and address selection: € 480.00*

Creation or revision of the mailing text: €140.00*
(unless a ready-delivered text is used without editing)

Text translation (optional): €60.00* per target language

Dispatch per mail address: 0.45 €*

Example of standard services:

  • Email to a selected group of wine merchants
  • 2.634 emails sent x €0.45 = €1,185.30
  • plus design and selection fee of 480.00 euros = 1,665.30 euros

Are you interested in our wein.plus:mailing?

Arrange a consultation now

According to the study 'Efficiency of marketing channels in online and offline interactive retail' by BVH and Trusted Shops, email marketing is the most efficient online tool. 32 per cent of mail order companies say that email marketing has a high response and repurchase rate.

Federal Association of the Digital Economy
www.bvdw.org

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